Help Center
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Help Center
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How to Share a Post/Content from the Public Page on Social MediaWhat are Neki's transaction fees?How to reset my password on Neki?Sending funds to a non-profitHow can a charity partner with Neki? How to register a non-profit?How do I get a copy of my donation receipt?How does that charity receive the donations from the employees/company?How does Neki work?What does "Neki" mean?How to Connect with a company on Neki?How to Enhance your Brand through the Neki PlatformHow to link Neki Notifications to Microsoft TeamsHow to change Privacy Settings for your Profile?What is Individual ProfileHow to Create Fundraiser with Friends as Company UserHow to integrate Slack with NekiHow to integrate Stripe with your Neki account as a Nonprofit Admin?What is Open and Gated Community?How to set Social Impact Statistics?Fundraising and Volunteering Opportunity Template What is Giving Opportunity?How to Configure Donation Matching as a Company Admin for Your Organization?How to Invite Users to Your CommunityHow to Track Your Donations
Nonprofit Admins
How to celebrate your supporters as a Nonprofit Administrator?Managing Your Nonprofit’s Public Page on NekiHow to create content and publish on your page as a Nonprofit AdministratorHow to edit or delete a public post as a Nonprofit AdministratorHow to update your logo, banner, slogan, vision, mission, etc. as a nonprofit admin?How to create Project as an NPO Admin?How to create Volunteering Opportunity as an NPO AdminHow to manage Volunteering Opportunity as an NPO adminHow to create Razorpay Donation Page as a Nonprofit?Analytics on NekiHow to Send Automated Donation Receipt to donorsWhat are the features available for non-profits on Neki?Manage your public content as an Administrator of a Non-Profit
Supporters and Employees
How can employees raise funds for their charity of choice?How can the employee/company make a donation?How to celebrate a colleague as a Company EmployeeHow to Create a Fundraising CampaignHow to donate to a Nonprofit as an EmployeeHow to find a nonprofit you want to support as an employee
Company Admins
How to celebrate an employee as a Company AdministratorHow to Create a Public Page for your CompanyHow to create content and publish on your public page as a Company AdministratorHow to edit or delete a public post as a Company AdministratorWhat is Gift of Giving?How to Configure Donation Matching as a Company Admin for Your Organization?How to integrate Stripe with your Neki account as a Company Admin?Connecting Your Neki Public Page to Your Marketing WebsiteHow to Customize the Platform's Colors to Match Your Brand's PaletteHow to Download Donation Data as a CSV File on NekiHow to use Neki's platform to generate leadsIs the employee/company donation tax deductible?Rewarding your employees on Neki as a Company AdministratorManage your content as an Administrator of a CompanyHow to Create an Engaging Challenge for Your Teams?

Analytics on Neki

Analytics play a crucial role in quantifying the effectiveness of your social impact efforts. By tracking key metrics such as page views, post impressions, engagement rates and more, you can measure the impact of your brand as a result of storytelling and campaigning. Neki, as a social impact platform, offers detailed insights into your public page for your Nonprofit or Company, helping you make data-driven decisions to enhance engagement, awareness and brand value. 

  1. Home Page Analytics

Upon logging in, the analytics option is available on the right side of the Home Page. Clicking on it provides access to a detailed analytics page with in-depth insights into social impact activities and performance on the platform.
 


             
    2. Detailed Analytics Page

     

Here are the key analytics metrics available on Neki:

Public Page Views: This metric represents the total number of times your public page has been viewed by users. It indicates the level of interest and visibility your page has garnered.

Post Impressions: This refers to the number of times your posts have been displayed to users, regardless of whether they were clicked or engaged with. It provides insight into the reach of your content.

Engagement Rate: This percentage reflects the level of user interaction with your content, calculated by dividing the number of engagements (such as likes, comments, and shares) by the total number of impressions. A higher engagement rate signifies more active user participation.

Formula:
Engagement Rate = ((Clicks+ Reactions + Comments + Shares + Views)/Impressions) *100   

Impressions: Impressions count how many times your content is displayed or seen even for a fraction of a second, regardless of level of engagement of the user. 

Views: Views depict the number of times the content has been displayed where the user has taken the time to read it.

Public Page Impressions: Similar to post impressions, this metric counts the number of times your public page has been shown to users, offering a broader view of your page's reach beyond individual posts.

Post Views: This indicates the number of times your posts have been viewed by users. Unlike impressions, which count each display of the post, views typically count only when a user actively engages with the post by clicking on it.

Post Reactions: This metric tallies the total number of reactions (such as likes, loves, wows, etc.) your posts have received, reflecting the emotional response of your audience to your content.

Post Comments: This represents the number of comments users have left on your posts, indicating the level of discussion and interaction your content has generated.

Post Shares: This counts the number of times your posts have been shared by users, amplifying your content's reach as it spreads through user networks.

 

 

 

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